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Frequently Asked Questions
The
following are links to the most frequently asked questions.
Do not hesitate to contact us if
you
have additional
questions that were not specifically addressed below.
Ad Media USA, Ad Media
USA, Ad Media USA
General:
1.
What is your phone number and operating
hours?
2.
Where are your offices?
3.
Do you offer your media services to trade or
direct?
4.
What separates your company
from your competition?
Media Products:
1.
What type of media do you
offer?
2.
Who uses coffee cup
advertising?
3.
What are the
differences between cups and sleeves?
4.
What are your media coverage areas?
5.
What type venue outlets do
you offer?
6.
What are the
minimums, costs and lead
times?
7.
Do you offer any value added
incentives?
8.
How do I monitor my
coffee cup ad campaign?
9.
What is your
proof-of-performance policy?
10. Do you resell or give away the
cups for free?
11. Does your company offer
references?
12.
How do I start a
coffee cup ad
program with your company?
Design Support:
1.
What do I need to know
about graphic design support?
2.
How many colors can I use?
3.
What file preparation
formats should I use?
Coffee Facts:
1.
What are the trends in
coffee consumption?
2.
Are there health risks
associated with drinking coffee?
General/Company
What is your phone number and operating
hours?
A:
You may call our National Toll-Free
number
1-800-772-7539
from 10am to 6pm EST Monday through Friday. You may also
send an email anytime. To reach a specific department you
may either call our main number and ask the operator for the extension or you may click the
contact
page
link to get an extension number and email address for our National
Sales Manager, and Customer Service Manager. To reach our graphics department dial
1-212-665-0905 Ext 23.
Where are
your offices?
A: Ad Media USA, Inc. has two office locations in New York City.
Our Sales and Marketing office is located in midtown Manhattan at
521 Fifth Avenue 17 Floor NY 10175 @ 43rd Street. Our Design
& Production office is located on the Upper West Side of
Manhattan.
Do you
offer your media services to trade or direct?
A: At Ad Media USA, we recognize and respect existing
relationships between ad agencies and their clients. To that end,
we maintain a policy to work with "trade only companies" (e.g.,
Advertising and Media Buying Agencies). In certain
circumstances we'll work client direct, such as with larger
companies that utilize in-house media buying departments.
What separates your company from
your competition?
A: We know the job we do
has a direct reflection on you and the brands you represent, so we
go the extra mile to make your media buy the best and easiest
decision you can make. From the beginning of the project to
the end, we are dedicated to making your job easy as well as
maximizing the value of your media buy. Additionally, Ad
Media USA is the ONLY advertising coffee cup vendor that offers a
comprehensive proof-of-performance documentation. When working with Ad Media USA you get what you
pay for, and more!
What type of media do you offer?
A: We
specialize in Coffee Cup Advertising.
Our Coffee Cup advertising is
printed directly on take-out paper coffee cups (printed a full 360
degrees around a cup in full spot color. We distribute
the cups in venues that are identified as a viable outlet to
reach your current or potential audience.
Ad Media USA
additionally is affiliated with a Mobile Billboard company. Their
fleet is the best in the industry! Their state-of-the-art mobile
billboard vehicles utilize elevating sign frames that go up to 17
feet high. Please visit their mobile billboard web site for further
information at
Billboards2Go.com
Who uses coffee cup advertising?
A:
As stated in a February 2003 issue of ADWEEK, "The trend by larger
advertising agencies to use more non-traditional advertising in
their media mix has been a key path to prosperity." Now more than
ever, national brands such as IBM, P&G, Citibank, Kodak, Yahoo,
State Farm Insurance, American Airlines and many others have incorporated coffee cup
advertising into their media plans.
What are the differences between cups and
sleeves?
A:
"Coffee Cup" advertising comes in two variations: advertising
printed directly on coffee cups (like what we offer) and
advertising printed on a paperboard sleeve that slip over an
existing venue's cup. A Coffee Cup with an advertising message
printed directly on its surface is guaranteed to be seen by the
consumer, because each cup is needed to dispense coffee- unlike
sleeves which are used on a voluntary basis. Each and
every Coffee Cup will be used as a matter of economics; sleeves
on the other hand are either piled-up on a shelf for the
consumer to grab or may be placed on a cup by the server at
their discretion.
What are your media coverage areas?
A: All major markets throughout the Continental 48. We have built
a network of thousands of venue outlets throughout the
USA. We know how to place your brand in the hands of
potentially millions of consumers in local, regional, and national markets.
Ad Media USA utilizes its three main warehouses strategically
located throughout the country, offering state-of-the art
logistics capabilities to implement its ad campaigns.
What type venue outlets do you offer?
A:
Our cups are circulated through General Audience Outlets such as
Delis, Diners & Cafes; and also available to specialty outlets
such as Fortune 500 Offices, Health Clubs, Hospitals, Factories,
Schools, Golf Courses, &
Over 300 Sidewalk Coffee
Carts (NYC only)
and more!
Additionally, we can create a custom venue outlet program that
surgically places your advertising message in the hands of your most
desired target audience. We believe it's our job to help our
clients pinpoint their brand's audience and identify the most
effective outlets to reach them.
What are the minimums, costs and lead times?
A:
The minimum run is 100,000 cups per art and/or cup size.
This would be considered a test run amount for a major brand. For a
smaller company this amount may seem too large and costly.
Depending on a few variable factors the minimum costs are
approximately 20 cents each. If your budget does not allow for this range of expense, you
may need to pursue other avenues of advertising. For the companies
that can afford this type of advertising the cost per
impression is an exceptional value. Not only are they cost
effective, but with our surgically targeted placement there is NO
MEDIA WASTE (which in today's media business environment makes
great economical sense).
A:
Distribution
Lead Times are approximate; about 6-8 weeks after receiving signed
approval art and all financial obligations are met.
Do you offer value added incentives?
A:
We have a solid
history of offering Added Value enhancements. From
complementary design services to bonus cups and more, we make sure
our clients are receiving the best possible value for their media
buy. Ad Media USA additionally is affiliated with a Mobile Billboard
company that may be
available to use as added value (depending on the size of the
coffee cup ad
campaign).
How do
I monitor my coffee cup ad campaign?
A:
We offer state-of-the-art web access to client's campaign data. With a
provided password you'll have access to your private website
via the internet running from our servers. There you may monitor the progress and
implementation of your media buy to assure its value is fully
realized. Furthermore, your Ad Media USA account
representative will systematically update you on all aspects of
your campaign.
What is your proof-of-performance
policy?
A:
Ad Media
USA offers its clients a guarantee of satisfaction. All
cup circulation is verified delivered by our staff before
the information is posted to the client's web. While our
competition just submits a final invoice and a "thank you" note -
We do not issue a final invoice until our clients have
the opportunity to fully review their completed coffee cup
campaign documentation which includes an affidavit of performance
certification.
Do you resell or give away the cups for free?
A:
Our company is determined to do whatever it
takes to ensure a cup campaign is on schedule and it's being conducted
in the exact target market according to our strict requirements.
In some situations a nominal fee may be charged to a venue to
participate in a campaign. This fee ensures the venue will respect
our terms of use. Although, many established venues may receive their cups
complimentary.
Does your company offer references?
A:
We are proud of our body of work throughout the years and have made many friends
in the media industry that support our quality work.
References are available upon request. You may also find Ad
Media USA, Inc. listed in several media reference sources such as
SRDS,
Zenith Media, Red Books, Media
Source, etc.
How do I start a coffee cup ad program with
your company?
A: We
now invite you to take the next step! Discover the depth of
our "coffee cup advertising" expertise firsthand. To learn
how easy it is to start a turn-key campaign for your
brand give our VP / Sales Account Executive, Andrew Miller a call at
1-800-772-7539
ext
21
(M-F 10am-6pm EST)
or you may e-mail Andrew anytime
am@AdMediaUSA.com
Graphic Design Support
What do I need to know about graphic
design support?
A:
You're in good hands with our award-winning graphic design
staff. We will supply templates and specifications along
with full access to our design department for any help.
Either supply your own art or have our team create an effective
design. During the pre-production process you will be given
direct access to our web server
regarding the progress of the design portion of your
campaign.
How many colors can I use?
A:
Our cups are available in
our standard 3 Spot Color process.
Depending on the type of art used for your cup advertisement, we
will recommended the best possible color solutions.
What file preparation formats should I
use?
A: All design preparation information is available through our
design department. A pdf file containing all design
specifications may be emailed to you in time to coordinate your
creative efforts with our design team.
Coffee Facts:
What are the
trends in coffee consumption?
A:
Coffee drinking has become relevant and contemporary. What
used to be a morning ritual for many Americans has now become a
favorite pastime for millions of people. Young adults are
indicative of the coffee industries newest class of recruits.
They make up the fastest growing segment of the daily coffee
drinking population.
The
National Coffee Trends Association conducts an annual survey to
measure trends in coffee consumption among Americans. Some
3,000 men and women were included in a recent Coffee Consumption
Trends survey. Among the results:
-
Fifty-four percent of the adult population of the U.S. drink
coffee every day, representing over 110 million daily coffee
drinkers.
-
Of these, 20 million drink gourmet coffee beverages every day,
whether premium, espresso, cappuccino, latte or ice-blended
beverages.
-
Another 25% of the population or approximately 51 million adults
drink coffee more than occasionally.
-
On a per cup basis, men drink more coffee than women. (1.9 cups
per day vs. 1.4 cups per day).
-
Coffee drinkers consume on an average, 3.1 cups per day.
-
The national average coffee cup size is 9 ounces.
-
Sixty-two percent of all coffee is consumed during breakfast
hours; 22% between meals, and 16% at all other times.
-
A higher proportion of women than men indicate that drinking
coffee is a good way to relax.
-
Men appear to more readily attest that coffee drinking helps them
to "get things done."
Are there health risks associated with
drinking coffee?
A: Coffee is one of the most heavily researched commodities in the
world. Thousands of research projects have been carried out
on coffee over many decades. There is no conclusive evidence
to suggest that coffee consumption is bad for your health. In
fact, there have been numerous studies which suggest that coffee
consumption is good for you. Coffee is NOT addictive; coffee
drinkers do not require increasing amounts of caffeine over
prolonged periods of time (characteristics of addictive
substances), and they can moderate or change their consumption
with no difficulty. Moreover, coffee consumption does not
cause psycho- social effects.
Source: The
Coffee Science Information Center
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© 2009 Ad Media USA, Inc. | 521 Fifth Avenue 17th Fl.
New York, NY 10175 | 1-800-772-7539